What does encoding mean? JTV Digital March 04, 2013 11:06 Encoding is the conversion of a sound recording into a digital file format, often referred as 'output format'. Related articles What is iTunes Match and how does it work? What is the turnaround time from Create export to Completed delivery? What is the audio format meeting the upload requirements? Do I have to pay a monthly or annual fee? What are the benefits of creating a VEVO channel with you? Comments 0 comments Article is closed for comments.