What is a UPC or EAN Code? JTV Digital March 01, 2013 14:45 A UPC (Universal Product Code) or EAN (International Article Number) is a unique code used to identify a Release. Related articles Do I need to have UPC and ISRC codes? What is an ISRC code? Are the UPCs created by the system re-usable for other purposes like physical CDs fulfillment? How long does it take for my music to go live? How much can I earn from streaming? Comments 0 comments Article is closed for comments.