What is a UPC or EAN Code? JTV Digital March 01, 2013 14:45 A UPC (Universal Product Code) or EAN (International Article Number) is a unique code used to identify a Release. Related articles Do I need to have UPC and ISRC codes? What is an ISRC code? How long does it take for my music to go live? Are the UPCs created by the system re-usable for other purposes like physical CDs fulfillment? How much can I earn from streaming? Comments 0 comments Article is closed for comments.